The Voice Tour Cam

Project Description

To celebrate this season’s finalists and to raise attention for the upcoming season The Voice toured around the US with a dazzling show. The Voice Tour Cam was used to create a social media buzz in each city the show attended. With localized content in the app users were encouraged to ‘Share and Win’. By sharing their localized picture they entered the sweepstakes to win 2 tickets and a meet & greet.

Project Details

Brand The Voice Tour
Client NBC
Delivered Design, apps, templates, website

Campaign

We used Facebook to target a specific group with an ad campaign. The targeted audience had to be:

  • A smartphone user
  • Between 18 and 35 years of age
  • Fan of The Voice Facebook page
  • In or around one of the thirty cities

The conversion of this ad campaign was because of these specifics very succesful.

Landingpage

We created a landing page to measure conversion on ads. The landing page also functioned as container for the Rules, liability, indemnifcation, etc.

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